Who We Are

All Woman Project is a 501-c foundation aiming to better the life of girls and women worldwide by displaying a true, beautiful, positive and unretouched image of women in photo and video campaigns throughout the year. The AWP is also taking actions where body image and self-esteem is the most challenging, in schools, by organizing events, workshops and meetings with school girls form elementary schools to college as well as help them forming their own AWP clubs to help make a change locally at their level where they need it the most.
Providing girls with role-models and inspirations is how we plan on giving them the strength and self-esteem they need to be the strong women they are meant to be. We believe greatness starts with self-love and we’re dedicated to make every little girl convinced that she can do anything, regardless of her background or her body.
Each project is carefully art-directed, casted and curated by models Charli Howard and Clémentine Desseaux, and produced by NYC-based production company Les Mijotés.

What We Stand For

We believe size, age or color doesn’t limit us as models or as women. We believe all body shapes, ages and ethnicities deserve to be represented in fashion and in the media, helping girls worldwide feel positive and confident about themselves, regardless of what they look like or whatever “flaw” they might think they have. We love an unretouched, beautiful, natural woman!

The Campaigns

The All Woman Project illuminates the idea that all women are more similar than we’re made out to think. We all have physical “flaws” and imperfections, and that does not make us more or less beautiful. Rather than retouching or shying away from them, we should embrace them. Our All Woman Project campaigns are 100% photoshop-free!

Our physical attributes do not define us as women; our strength and character does. All of this make us all woman.


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Our aim is to try and represent women everywhere.

Show us what’s yours by sharing your own images of yourself and telling us what makes you all woman using the hashtag #iamallwoman and tagging @allwomanproject !