Our most recent campaign was in collaboration with European luxury skincare brand, Babor, whose beauty range focuses on numerous skin complaints, including acne, dry skin and aging.
Find the products of our AWPxBABOR collaboration exclusively here.
For this project, we cast a host of successful career women, including plus-size Glamour editor Lauren Chan, Creative Director of Anne Klein, Sharon Lombardo, Becca Thorpe (Head of leading modelling agency, Muse NYC) and successful mom-turned-swimwear-model, Nicola Griffin. As serums are one of Babor’s leading products, we focused heavily on skin textures, proving once again that you can create a high-end, diverse beauty campaign that doesn’t need retouching.
The project was launched at the Stanton Social on Tuesday January 23rd at a private event gathering all the Fashion and Beauty press as well as the cast of the All Woman Project x Babor. Many medias covered the story including Vogue, Allure, Byrdie, REF29…