Our first (and very successful) instalment of the All Woman Project was in collaboration with social media start-up brand, Clapit.
Using an array of female-led brands and creatives, we created a high-end fashion campaign featuring inspirational women of a variety of shapes, sizes and colours. The campaign was shot by two up-and-coming female photographers, Heather Hazzan and Lily Cummings, and styled by Calvy Click.
Together with Clapit’s founders, we helped create a social media campaign encouraging women worldwide to submit photos of their “flaws”, which we pushed on both our Instagram and Clapit social accounts. Within a week of launching, we gained over 20,000 followers.
Our first project was successful world over, being featured in Vogue, Teen Vogue, I-D, Dazed and Confused, Elle, Refinery 29, USA Today, the Daily Mail to name a few.
Denise Bidot
Denise Bidot
"My daughter Joselyn inspires me to be the best version of myself. She makes me want to work harder, fight with ferocity, and walk through this world a courageous woman. She forces me to laugh and not take myself to seriously. She helps me to slow down and make playing just as important as working. She truly is the force that drives me."
Shivani Persad
Shivani Persad
“My grandmothers are my biggest inspiration. They both went through difficult lives in very difficult times. My parents as well. They're the hardest working people I know. They sacrificed everything for me to have a better life, so I always have it in the back of my mind that I owe it to them to be great.”
